After more than 25 years running my own studio, I realised just how much of a game changer the right marketing could be...
especially when it’s built specifically for our industry.
Not generic tips. Not random trends.
But smart, dance-specific strategies that actually bring in the right students, at the right time.
as seen in
because If no one knows your studio exists, it can’t grow.
It really is that simple.
only to struggle with getting the word out.
I started Dance Studio Marketing because I know exactly how it feels to pour your heart into your studio –
I get it, because I’ve lived it.
From concert season chaos to term-based enrolments and preschool trial offers –
Today, Dance Studio Marketing is one of the only agencies in the world that specialises solely in dance and performing arts businesses.
25
years as a dance studio owner
200
dance studios supported
+
425
ad campaigns created
+
22,000
hours creating
content
meet sally
With over 25 years of experience running my own award-winning dance studio, I’ve lived the highs and lows of studio ownership.
I know what it’s like to juggle teaching, managing a team, marketing classes, and still trying to grow - all at once.
In the early days, I tried every marketing trend I could find. But most of it wasn’t built for our industry. It felt generic, overwhelming, and often ineffective.
Hi, I’m Sally - founder of Dance Studio Marketing and a lifelong advocate for the performing arts.
that's me!
Everything changed when I discovered how powerful paid ads and social media could be when used strategically for dance studios.
Since then, I’ve worked with hundreds of dance and performing arts businesses across Australia and around the world.
Through my Dance Marketing Pro program, the Dance Ads & Marketing Mastermind, and Done-For-You Paid Ads Management, I support studio owners at every stage - from getting started with ads to scaling sustainably.
That shift transformed my business and sparked a new passion: helping other studio owners grow with marketing that actually works.
my mission is simple:
To take the stress and guesswork out of marketing, and help studio owners grow with clarity, confidence, and results-driven strategy.
favourite taylor swift era
go-to coffee order
fave tv show
early bird or night owl
what makes me happy
fave holiday destination
Get to Know Me
1989, hands down
none, I'll take a diet coke pls!
Survivor is my guilty pleasure
definitely a night owl
fresh flowers are the best
anywhere near the ocean
Whether you’re launching a new program, feeling frustrated with Meta ads, or just tired of throwing content at the wall and hoping it sticks - I’m here to help you get real results.
No stress. No guesswork. No one-size-fits-all advice.
That’s exactly why I started Dance Studio Marketing.
We work in terms, we plan around concerts, and our enrolments don’t follow the same patterns as other industries.
We don’t need lead magnets about “burning calories” - we need ones that speak to parents of dancers.
We need marketing that aligns with what’s happening in your studio right now - whether you’re promoting preschool trials, mid-year concerts, or term-based enrolments.
The dance world is different.
I’ve run studios - not just campaigns.
I’ve been in your shoes. I understand how dance businesses work, and that shows in every strategy I create.
What Makes Dance Studio Marketing Different
Every strategy is built for studios like yours.
I don’t repurpose frameworks from other industries. Everything - from ads to offers - is created specifically for dance and performing arts.
Support that’s actually tailored to you.
Whether you’re learning through a program or working with me one-on-one, I’ll meet you where you’re at & help you to build a plan that fits your studio, market, and goals.
Flexibility to suit your needs.
Want to hand it over completely? I’ve got you. Prefer to learn and lead it yourself? I’ll guide you. Either way, you’re supported.
What Makes Dance Studio Marketing Different
I’ve run studios - not just campaigns.
I’ve been in your shoes. I understand how dance businesses work, and that shows in every strategy I create.
Every strategy is built for studios like yours.
I don’t repurpose frameworks from other industries. Everything - from ads to offers - is created specifically for dance and performing arts.
Support that’s actually tailored to you.
Whether you’re learning through a program or working with me one-on-one, I’ll meet you where you’re at & help you to build a plan that fits your studio, market, and goals.
Flexibility to suit your needs.
Want to hand it over completely? I’ve got you. Prefer to learn and lead it yourself? I’ll guide you. Either way, you’re supported.
