Step-by-step system with templates, checklists, and AI tools - so parents searching with ChatGPT or Google AI mode discover your dance studio first.

Be the studio AI recommends when parents ask ChatGPT, Google AI, or Perplexity where to book into dance classes.

Make your dance studio easy to find in AI searches

Is your studio getting left out of AI search results?

You’re already juggling classes, schedules, and running your studio - who has time to figure out AI search?

Every week, parents ask AI tools where to find dance classes.

If your studio isn’t optimised, you won’t even be in the list - and those enrolments go straight to your competitors.

Here’s the problem:

→ Most studios aren’t optimised for AI search yet.

→ AI search works differently to Google - it needs the right information presented clearly.

→ If your studio isn’t prepared, potential customers may not find you.

Many studio owners don’t even know this is happening - let alone how to fix it.

Adding another task to your already busy schedule can feel overwhelming.

Learning how to optimise your studio for AI search isn't optional anymore.

If AI can’t see your studio, it can’t recommend you - and families will end up at the studio down the road.

By 2028, that’s expected to reach 50-60%.

Right now, 1 in 5 parents use AI-powered platforms like ChatGPT, Bing AI, and Perplexity to find dance classes.

The truth is Dance Studios that master AI search now will capture new students before their competitors catch up.

Imagine getting a steady stream of referrals from AI search platforms with your dance school showing up at the top of the list on ChatGPT, Google’s AI Mode, or Claude when people search for the best dance classes in their area.

A practical, step-by-step system created specifically for dance and performing arts business owners - no jargon, no fluff.

Get Found with Dance Studio Search

introducing

How AI search actually works, so you understand what matters for visibility

In this program, you'll learn:

i'm in – sign me up!

What to update on your website, socials, and business listings so AI platforms can find you

How to feed AI the exact answers it needs - so your studio has the best chance of showing up when parents ask about dance classes

How to optimise your information without needing SEO knowledge, coding, or technical expertise

Built for studios. Backed by experience.

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Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

Built for studios. Backed by experience.

🪩🩰✨

By following these steps, you’ll give AI search platforms the exact signals they need to confidently recommend your studio to parents in your area.

Created by Sally Prendergast - a studio owner for over 25 years and now a marketing specialist working exclusively with dance and performing arts businesses all over the world to use paid ads, social media, and marketing strategies that actually work to get more leads, more students in their classes and to grow their business.

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Understand how AI search really works - so your dance studio is the one parents see when they ask ChatGPT, Google AI, or Perplexity where to dance.

How AI discovers dance studios online and what signals matter most

Search terms, questions, and content that make your studio easier to find

Simple step-by-step training… even if you’re not tech-savvy

Easy Step-by-Step Training

Turn your Google Business Profile into an AI magnet - because AI pulls your profile data when deciding which studios to show to parents.

Full checklist to complete every section that AI relies on

Simple guide to optimise for local search terms and parent questions

Templates and purpose-built Custom GPT to save you hours

Google Business Profile Optimisation

Strengthen the trust signals AI looks for - by making sure your studio’s details are consistent across every platform and directory.

Checklists for Facebook, Instagram, and local directories

Ensure your studio info (NAP - Name, Address, Phone) is consistent everywhere

Templates to make updates fast and easy

Tips for adding photos and videos to help AI recognise your studio

Social Profiles & Directory Listings

Teach AI exactly what your classes are, so it can confidently recommend you when parents search in your area.

Structuring class pages, timetables & schedules, and descriptions for AI readability

Optimised class descriptions including style, age, location, time, and experience level

Guidance for events, holiday programs, and concert or recital pages

Step-by-step structured data / schema markup to make your website AI-ready

Multimedia optimisation: alt text and metadata for images and videos

Website AI Optimisation

Give AI the trust signals it prioritises - because AI shows businesses with strong, recent reviews higher in results.

How to collect authentic, detailed reviews AI values most

How to respond to reviews in a way that highlights your unique features and classes

Guidance on naturally including class types, ages, and locations in responses AI can reference

Checklists for tracking and maintaining your studio’s online reputation

Reviews & Reputation Management

Feed AI the answers it needs - so when parents ask about dance classes, your studio is the one it recommends.

Copy/paste prompts to generate FAQ content quickly

Examples for class types, age groups, styles, events, and programs

A dedicated page that makes it easier for AI to reference and recommend your studio in search results

AI-Friendly FAQ & Info Sheet

Publish AI-optimised content in minutes - so your studio stays consistent and AI trusts your information across every platform.

Prompts and custom GPTs for class descriptions, event listings, and website copy

Copy/paste templates ready to adapt immediately

Ensure consistent, AI-friendly messaging across your website, directories, and social media

Done-for-You GPT Prompts & Templates

browse the modules!

This program is built for busy dance studio and performing arts business owners who want their studio to be the one AI platforms recommend.

Each step gives you clear guidance and ready-to-use tools - so AI knows exactly who you are, what you offer, and why parents should choose you.

what's included

All modules and templates are designed for busy dance studio owners – no tech expertise required, just practical guidance you can implement straight away.

Dance studio and performing arts business owners - whether teaching children, adults, or both

Aspiring or established owners aiming to improve visibility and enrolments

Studio managers handling marketing and operations

If you want your studio to stay visible as AI search becomes the first place parents look for dance classes, this program is for you.

This program is perfect for dance studios that want to stay ahead as AI search becomes the first place parents turn for dance classes.

If you don’t have time to figure out GEO (Generative Engine Optimisation) yourself, this is for you.

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$399 usd

Get Dance Studio Search FREE with the annual subscription to Dance Marketing Pro.

Start optimising your AI search presence right away to attract more students before your competitors do.

Dance Marketing Pro Annual Members get ‘Dance Studio Search’ FREE

$444 usd

…a fraction of what it would cost to hire me to do this for you (currently dance studios pay $5,999), and you can implement it yourself in hours, not weeks.

One new enrolment could cover the cost of this program - and without it, you risk losing dozens to your competitors who show up in AI search first.

Get it now for $444

or

Results may vary. These testimonials reflect the experiences of individual studio owners

Karen, Studio Owner, WA

“Had my junior staff do one session on ads... did that yesterday and have 13 contacts made this morning. NOW to convert!”

“13 new leads overnight after just one session”

Genevieve, studio owner, NSW

"After just a month in Sally's group, I can see what was missing. Her breakdowns, copy tips, and response time - it’s next-level."

“$14k in wasted ad spend finally turned around”

Kylie, studio owner, NSW

"I jumped into this yesterday, and I’m blown away by how much clarity and direction I now have in just one session!"

“Exactly the direction I’ve been needing”

frequently asked questions

I’m not good with tech. Is this going to be too complicated for me? +

Nope! Lessons are short, clear, and easy to follow. Checklists, copy/paste prompts, and templates guide you every step.

Is this the same as SEO? +

Not exactly. SEO got you found in the traditional version of Google. This program teaches you Generative Engine Optimisation - so AI platforms like ChatGPT, Claude, and Google’s new AI mode recommend your studio in conversations parents are having.

Will this help me get more students? +

Yes - because parents are already asking AI tools about dance classes, and this program helps position your studio to be more discoverable in those results.

How soon will I see results? +

Visibility depends on your current online presence and how AI platforms index your content. You can start implementing immediately and track progress as you go.

Will this work for me if I already show up on Google? +

Yes - this program helps you expand your presence to AI-powered search platforms that are becoming increasingly important.

Is this just for traditional dance studios? +

No - the system works for ballet, hip hop, pole, belly dance, contemporary, adult classes, and multi-discipline studios.

What if I don’t have a website? +

Many AI tools pull from your Google Business Profile, social media, directories, and reviews. You’ll still be able to optimise your visibility without a website.

Is this a one-time purchase or a subscription? +

It’s a one-time payment. You get full access to all training modules, templates, and prompts. Or annual Dance Marketing Pro members get access included in their plan - Click Here to check it out.

What if I get stuck? +

You can work at your own pace. Checklists, templates, and examples are always available to guide you.

A practical, step-by-step system created specifically for dance and performing arts business owners - no jargon, no fluff.

Get Found with Dance Studio Search

ready to join?

$399 usd

Get Dance Studio Search FREE with the annual subscription to Dance Marketing Pro.

Start optimising your AI search presence right away to attract more students before your competitors do.

Dance Marketing Pro Annual Members get ‘Dance Studio Search’ FREE

$444 usd

…a fraction of what it would cost to hire me to do this for you (currently dance studios pay $5,999), and you can implement it yourself in hours, not weeks.

One new enrolment could cover the cost of this program - and without it, you risk losing dozens to your competitors who show up in AI search first.

Get it now for $444

or

Results may vary. Dance Studio Search provides guidance, templates, and tools to improve your studio’s visibility in AI-powered search platforms. We cannot guarantee specific results, enrolment numbers, or revenue outcomes. Success depends on factors outside our control, including your effort, market conditions, and how AI platforms display your studio.