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Strategic Marketing & Ads for Dance Businesses

Marketing that actually makes sense for your dance business

Stop guessing, stop spinning your wheels, and stop wasting time on “advice” that doesn’t work. I help dance studio owners cut through the chaos with smart, tailored marketing and ad strategies - the kind that fit your business, your customers, and your sanity. From strategy to setup, I work with you to make your marketing simple, clear, and totally actionable.

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Marketing Shouldn’t Feel This Hard…

You’ve tried generic agencies, cookie-cutter frameworks, or free advice that promised the world - but none of it actually fits your dance studio.

You’re juggling social posts, ads that don’t convert, and endless guesswork, all while trying to run your classes. It’s exhausting, confusing, and honestly… a little soul-crushing.

Stuck, Overwhelmed, and Not Sure Who to Trust

Clarity, Confidence, and Marketing That’s Taken Care Of

Ads, Social Media, and Strategy Handled

Imagine waking up knowing your social media posts, ads, and campaigns are already planned, created, and running, without you having to think about it.

With done-for-you marketing and ad management, everything is handled - strategy, content, targeting, optimization - all tailored to your studio, your students, and your unique goals.

You get the results of a full marketing team, without the emails, meetings, or late nights.

No chaos. No overwhelm. Just a fully managed, stress-free system that lets you focus on teaching and running your studio while your marketing works behind the scenes.

programs

  • Monthly trainings
  • Templates
  • Accountability
  • Dance‑specific Q&A's

the membership for Studio owners ready to DIY ads & content

Dance Marketing Pro

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  • High-touch Guidance
  • Personalised Ad Plans
  • Live Coaching
  • Inside-Industry Strategy

for established dance studios who are ready to scale

Dance Ads + Marketing Mastermind

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Full ad campaign management:
  • Ads Strategy
  • Copy & Creative
  • Targeting & Tracking

for studio owners who want a pro to do it all for them

Done-For-You Paid Ads

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real strategies. real results. your way.

choose your path to growth

done for you

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$14,999 USD pay in full (or payment plan)

Marketing Strategy Development includes:

  • Marketing audit of existing funnels, platforms & campaigns
  • Audience research & insights
  • Strategic audit of all current platforms & campaigns
  • Development of a refined messaging framework
  • Action plan tailored for dance studio growth
  • Detailed handover pack for seamless implementation
  • Two one-on-one private strategy sessions

This premium service includes a full audit of your existing marketing functions, funnels, and ad campaigns, combined with in-depth research and insights into your audience and market.

You’ll receive a complete, ready-to-implement strategy covering every aspect of your marketing and paid ads - from awareness to retention - so you know exactly what to do, when to do it, and why.

Think of it as the full playbook for your studio’s growth, meticulously designed to give you clarity, confidence, and a comprehensive path forward without guesswork.

Your ultimate, end-to-end marketing blueprint created specifically for your dance studio.

Marketing Strategy Development

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starts at $1,799 USD p/month (PLUS $647 SETUP)

From your onboarding call to a complete audit of your Facebook, Instagram, and Google Business profiles, to keyword research and search optimisation across every platform, we handle it all.

Your tailored social media content strategy includes 16 posts per month on Facebook & Instagram, 4 posts per month on Google Business, and copywriting designed to connect with your audience and amplify your studio’s visibility.

We also manage your review strategy and responses, fully optimise your Meta Assets - including Business Portfolio, Events Manager, Audience Manager, and Ads Manager - and create, launch, and report on paid ads with fully customised targeting, artwork, and copy.

Monthly reporting gives you full transparency, while AI-powered optimisation ensures every element is search-friendly and effective.

Choose from a three, six, or twelve-month commitment and enjoy the peace of mind that comes with knowing your studio’s marketing is handled by someone who truly understands dance businesses, social media, and paid advertising - end-to-end.

Take social media, and paid ads off your plate entirely with this fully managed, premium service.

Done-For-You Social Media & Paid Ads Management

done with you

Let's do it!

$649 USD

This high-value audit dives deep into your Meta Business Portfolio, Ads Manager, Events Manager, Audience Manager, and Meta Business Suite, checking every setting, connection, and integration. We make sure your business ad account is set up correctly, your pixel/data set is installed and tracking properly on your website, and all events are configured to optimise your campaigns effectively.

Beyond diagnostics, we optimise your settings, security, and integrations, giving you a fully aligned, done-for-you Meta infrastructure so you can run campaigns without technical guesswork or risk. This is the ultimate service for studios who want full confidence that their Meta assets are set up to perform at their best - every time.

Ensure your Meta assets are working perfectly and powering your marketing with confidence.

Meta Audit & Optimisation

Yes Please

$449 USD

This audit covers your Instagram profile, Facebook page, and Google Business profile, checking every element that matters - from profile setup and links to search optimisation and audience engagement features.

You’ll receive a detailed, step-by-step report showing exactly what you can do to enhance your profiles, improve discoverability, and turn followers into customers. 

This service is perfect for dance studios who want high-impact insights and actionable guidance without handing over full management - so you can optimise your presence with confidence.

Get a clear, actionable view of how your social media presence is performing and where it can be improved.

Social Profile Audit

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$4,999 USD (plus travel & accommodation)

Beforehand, we’ll work together to prepare a strategic plan and shot list so every photo and video captured is purposeful and on-brand.

I’ll direct the day alongside your photographer and/or videographer, ensuring your content is professional, versatile, and ready to use across your marketing channels.

This exclusive, high-touch service is available in Australia only and limited to a small number of studios.

Work with me in person for a full day of hands-on content creation at your dance studio.

VIP Content Day

Results may vary. These testimonials reflect the experiences of individual studio owners

Karen, Studio Owner, WA

“Had my junior staff do one session on ads... did that yesterday and have 13 contacts made this morning. NOW to convert!”

“13 new leads overnight after just one session”

Genevieve, studio owner, NSW

"After just a month in Sally's group, I can see what was missing. Her breakdowns, copy tips, and response time - it’s next-level."

“$14k in wasted ad spend finally turned around”

Kylie, studio owner, NSW

"I jumped into this yesterday, and I’m blown away by how much clarity and direction I now have in just one session!"

“Exactly the direction I’ve been needing”

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Fill out the form, tell me a bit about where your studio is at, and I’ll help you decide which program or service will give you the clarity, support, and results you need. No guessing, no pressure - just a clear path forward for your marketing and ads.

Let’s Find Your Perfect Fit

Not sure which program is right for your dance studio?

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I'll be in touch within 1-2 business days 💜

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