If you’re over wasting money on Facebook ads that don’t work and ready to hand it over to a strategic partner who knows the industry inside and out, and understands how to get paid ads to work for your business - this is for you.
Dance Studio Owners –
Your team (or VA) is doing their best - but no one really owns the ad strategy.
You’ve got amazing programs - but no idea how to promote them online.
Meta keeps changing - and what used to work, doesn’t anymore.
You’ve hired agencies before, but they didn’t understand how dance studios work.
Your ads might be running, but they aren’t converting - and you don’t know why.
Your studio is doing really well and you want to take it to the next level. You know paid ads are the answer but you are overwhelmed about learning how.
Why you ads aren't pulling their weight:
The solution you've been looking for...
Let an industry expert audit, optimise, and manage every detail so your ad spend actually drives results.
Relax knowing that someone who has been part of the industry for over 35 years is looking after your ad copy, creative & artwork.
Work with someone who’s run a dance studio, understands your offers, and knows what actually converts in this industry.
Stay ahead with strategy and targeting based on what’s working right now for real studios around the world.
Have a professional own it for you, so you can get back to running and growing your studio.
If you’re ready to hand it over to someone who lives and breathes the dance studio world,
(and finally see results from your ads)...
you’re in the right place.
Whether you need a lead magnet, a trial offer, a VIP waitlist, or a conversion event - I’ll help you create the offer, build the campaign, and manage the process so you don’t have to.
I look after every aspect of your ad campaign - from the campaign structure to the copy and creative… all while honouring your studio vision, brand voice and aesthetic as well as considering your local market and what makes your studio unique.
I only take on a small number of clients at a time, because I do the work myself - and that’s exactly why it works.
I ask the right questions, because I understand what you’re promoting and who you’re trying to reach.
That’s why I offer this premium done-for-you ad service - not just to run your Meta ads, but to help create the strategy behind them.
Most agencies don’t understand the seasonality, the offers, or the unique challenges of running a dance studio.
They promise results, then outsource the work to someone who’s never stepped foot in a studio let alone spoken to a dance parent.
After over 25 years running my own dance studio, I know how hard it is to find marketing help that actually gets our industry.
Stop throwing money at ads like it's confetti.
done-for-you paid ads management
introducing
hand your paid ads over to an industry expert who will turn those underperforming ads into high-converting campaigns that attract quality leads and drive more sign-ups for your classes.
Pixel and event tracking support
Audience creation and retargeting strategy
Meta Instant Form setup
Ad campaign creation
Weekly optimisation and reporting
Offer + strategy support
*Client provides ad creatives and access to website backend & DNS settings. Ad spend is not included.
The testimonials and feedback shared on this page are from real clients who have worked with me through my done-for-you social media & paid ads management services. These experiences reflect their individual results based on a variety of factors, including their location, offer, studio size, and implementation. While I am proud of the results our clients achieve, results are not guaranteed. Every business is different, and success with paid advertising depends on many factors including market demand, follow-up, execution, and budget. I’m committed to providing the best strategy, support, and expertise possible - but your outcomes may vary.
As a former studio owner of over 25 years, I’ve experienced the challenges of enrolment seasons, show-week stress, and trying every marketing tactic under the sun.
That changed when I cracked the code on what works for dance schools - strategies that transformed my own studio, earned me industry awards, and now help studios around the world grow.
I help dance studio owners fill their classes and grow their studios using smart, dance‑specific paid ads and social media strategies.
I'm Sally Prendergast
hey there!
You’re constantly guessing and reacting instead of planning
You’re spending money but not getting quality leads
You’re tired of Meta changing every week and trying to keep up
You’ve tried agencies that didn’t understand your studio or offers
You’re running ads - but you’re not sure if they’re working
Before working with me...
You finally feel in control of your marketing - without doing it all yourself
You’re getting better-quality leads, not just clicks and impressions
You have an expert managing and adjusting your campaigns as needed
You’re promoting your offers with confidence and consistency
Your ads are fully managed - with a real strategy behind every campaign
