then the Dance Ads & Marketing Mastermind is for you.

If your studio’s doing okay, but you know it has so much more potential!

If your marketing is more messy, reactive, or expensive than you’d like to admit...

apply now →

Get help building and executing a full-year marketing plan including smarter ad campaigns - with industry leading support tailored to your dance studio.

You don’t know what’s working anymore - and you’re afraid of wasting more money trying to figure it out alone.

You’ve got ideas but no time to filter, prioritise, or execute… and so you end up becoming the bottleneck in your marketing process.

You’ve tried outsourcing your paid ads to a marketing agency, but you’re left out of the loop, it’s not working, and at the end of the day you don’t know any more than you did before hiring them.

You’ve outgrown free Facebook groups and generic memberships.

You’re tired of throwing money at paid ads that don’t convert.

The sneaky reasons your growth is stuck:

The guidance, feedback, and accountability to make it happen

Get direct feedback on your campaigns so you can finally lower your cost per lead and increase enrolments.

Get personalised, expert marketing support from someone who speaks your language - and works only with dance studios like yours.

Turn your ideas into a clear, focused action plan - with someone guiding you through every step.

Finally understand the foundations of marketing & paid ads to feel empowered in knowing exactly what to measure, what to fix, & where to focus to grow smarter (not harder).

Share the load with strategic support so you can grow... without burnout.

If you’re done winging it, tired of outsourcing it, and ready to finally own it - this is for you.

They want someone who understands the real demands of running a dance studio and how to run paid ads, create social content, and build a marketing strategy that actually grows their business.

This is a high-level exclusive container with currently only 10 members where you get the attention and direct support you need to clear on how to execute on your marketing plan, ad campaigns, and leap into your studio’s next growth phase.

Work with someone who has been a dance studio owner for over 25 years, worked with hundreds of dance studios to help them with paid ads, social media, and marketing strategy, spoken at industry events including Dance Teacher Expo, Victorian Dance Festival, & Australian Dance Festival, and who lives and breathes this industry.

for studio owners who’ve outgrown the basics and want more than generic advice.

I created the Dance Ads & Marketing Mastermind to fill that gap

Generic agencies don’t understand their offers, the seasonality of their business, or the unique rhythm of running a dance studio.

And while agencies like mine got them results, they didn’t walk away with the know-how.

They’d pour money into paid ads, but still feel like they were guessing.

After years of providing done-for-you social media marketing and paid ads services, I noticed a pattern: when dance studio owners handed off their marketing, they were often disconnected from the process - and the results showed it.

Your dance studio deserves more than guesswork and late-night scrambling.

dance ads & Marketing mastermind

introducing

DANCE ADS & MARKETING MASTERMIND WITH SALLY PRENDERGAST

map out real, consistent growth with tailored matkering and paid ad strategies, premium support, and expert feedback to transform your studio's growth and finally fill your classes!

Get direct feedback, strategy support, and real-time help on what’s happening in your studio right now.

Regular live Zoom calls

A shared space we build together to map out your ads, content, launches, and promotions.

A personalised, living marketing strategy doc

Get expert eyes on your copy, creative, targeting, and results so your ads convert better and cost less.

Ad campaign reviews

Plan your next phase of growth with clarity and structure, not last-minute stress.

Quarterly success planning

Collaborate, problem-solve, and grow with others who understand your challenges.

Peer support from studio owners at your level

No fluff, no “apply this to your niche,” just real strategies that work for dance studios.

High-touch, tailored coaching from someone who knows your business

what's included in the mastermind:

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$399 usd p/month

  • Regular live Zoom calls
  • A personalised, living marketing strategy doc
  • Ad campaign reviews
  • Quarterly success planning
  • Peer support from studio owners at your level
  • High-touch, tailored coaching from someone who knows your business

12 Month Payment Plan

$3,333 USD p/year

  • Regular live Zoom calls
  • A personalised, living marketing strategy doc
  • Ad campaign reviews
  • Quarterly success planning
  • Peer support from studio owners at your level
  • High-touch, tailored coaching from someone who knows your business
  • 30% annual discount

Annual Plan (discount!)

apply nowapply now

Results may vary. These testimonials reflect the experiences of individual studio owners

Client, Studio Owner, WA

"After being in your group for just one month, I can already see that other coaches don’t fully understand the market or what’s really working in FB ads. The changes you helped me make started performing immediately."

"I’ve poured over $14K into FB ads over the last 12 months… but I’ve felt like I’ve been wandering in the wilderness."

Results may vary. These testimonials reflect the experiences of individual studio owners

Client, Studio Owner, WA

“It’s been such an AH HA moment listening to you break down the metrics and show what really matters - your insight changed everything.”

"I’ve been killing myself trying to make the most engaging videos… and they just haven’t been working."

Results may vary. These testimonials reflect the experiences of individual studio owners

Client, Studio Owner, WA

“Honestly, for that level of responsiveness, your expertise, and how often you have meetings - you could charge a whole lot more.”

“Your response times and support are NEXT LEVEL.”

You’re stuck in trial-and-error, unsure what’s working and what’s wasting money.

You feel like the marketing bottleneck - everything depends on you, and it’s exhausting.

You’re running paid ads, but the leads are inconsistent - and expensive.

You’re constantly reacting to what needs to be promoted next without a big-picture plan.

You’ve built a successful dance studio without paid ads, but now you’re ready to scale your business.

Let me guess...

Now, imagine this...

You’re running smarter ad campaigns with direct support and industry leading expert feedback.

Your entire year is mapped out - you know what to promote and when to promote it.

Your social content and paid ads work together to bring in leads and drive enrolments.

You have a clear strategy, a coach in your corner, and a plan that makes decision-making easier.

You’re growing your studio with confidence - and without carrying the whole load on your own.

frequently asked questions

I’ve already spent so much on ads that didn’t work - how is this any different? +

That’s exactly why this mastermind exists - to stop the waste and start getting results.

You won’t be left guessing what might work. You’ll have expert eyes on your exact ad campaigns, weekly opportunities for feedback, and strategy based on what’s working right now for studios like yours.

This isn’t theory - it’s active support and data-backed decisions. And unlike past experiences, you won’t be doing it alone or using recycled advice made for gyms or hair salons. This is dance studio-specific, tested across hundreds of businesses just like yours.

How much time will this take each month? +

This is designed to save you time - not add more to your plate.

We cut the overwhelm by creating a clear marketing plan, proven ad strategies, and smart systems that streamline your workload.

Think: fewer last-minute scrambles and more done-in-advance strategy that actually works. If you're spending time on marketing already, this will help you make that time count.

What if I’m not tech-savvy? +

You don’t need to be - that’s what I’m here for.

Everything is broken down step-by-step, with the support of your individual strategy document. Whether you’re setting up your first ad or scaling an existing campaign, I’ll walk you through it in plain English.

Plus, you’re never alone. You can ask questions any time, get feedback from me, and move forward with confidence (not confusion).

Can I keep using my agency or VA instead? +

Yes - and this will actually make them more effective.

Many studio owners rely on agencies or VAs but still feel in the dark about what’s being done. Inside the mastermind, you’ll get the strategy and clarity to lead your team better, spot what’s not working, and stop wasting money on guesswork.

You’ll walk away with confidence, not just in the plan - but in your ability to direct it, even if someone else is pressing the buttons.

Is this only for dance studios? +

No - it’s perfect for dance and performing arts businesses of all kinds.

Whether you run classes in dance, drama, musical theatre, singing, or music, the strategies inside apply to your business. I've worked with studio owners across all styles - and the core marketing principles are tailored to our industry and your audience.

If you’re trying to fill classes and grow enrolments, this will work for you.

I’m already in a membership — is this still worth it? +

This isn’t just content - it’s implementation with high-touch support.

Unlike typical memberships, this mastermind is a strategic container. You’ll get hands-on help, feedback on your ads, monthly planning sessions, and access to what’s working across dozens of other studios.

If you’re tired of collecting ideas but not seeing results, this is where that changes.

apply for the mastermind

Your dance studio deserves more than guesswork and late-night scrambling.

map out real, consistent growth with tailored matkering and paid ad strategies, premium support, and expert feedback to transform your studio's growth and finally fill your classes!

$399 usd p/month

  • Regular live Zoom calls
  • A personalised, living marketing strategy doc
  • Ad campaign reviews
  • Quarterly success planning
  • Peer support from studio owners at your level
  • High-touch, tailored coaching from someone who knows your business

12 Month Payment Plan

$3,333 USD P/YEAR

  • Regular live Zoom calls
  • A personalised, living marketing strategy doc
  • Ad campaign reviews
  • Quarterly success planning
  • Peer support from studio owners at your level
  • High-touch, tailored coaching from someone who knows your business
  • 30% annual discount

Annual Plan (discount!)

apply nowapply now