Ready to ditch guesswork and finally use paid ads + social media to actually fill your classes?

Dance Studio Owners –

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Make your dance studio the talk of the town with templates, training, and support made just for dance studios that gets you noticed and fully booked.

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Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨
Built for studios. Backed by experience.
🪩🩰✨

You feel invisible in your local area and unsure how to stand out from other studios.

You’ve tried paid ads before and they flopped - or you didn’t know what else to do so you “boosted posts” and hoped for the best.

Your classes are only half full and you don’t know where your next enrolment is coming from.

You feel overwhelmed by all the marketing advice out there - none of it made for dance businesses.

You post on social media, but you don't know if it’s actually doing anything for your studio.

What's holding your studio back:

Get dance-specific paid ad strategies that actually work and stop wasting your time and money.

Instant access to training, templates, and tools tailor made for dance businesses.

The support you need to build a system that attracts high-quality leads and gets new students into your classes consistently.

The minimal but necessary social media posts you need to finally see results from your organic content.

Fix your offers, positioning and overall marketing once and for all.

Get dance-specific paid ad strategies that actually work and stop wasting your time and money.

The tools, training, and support that actually works:

Instant access to training, templates, and tools tailor made for dance businesses.

The support you need to build a system that attracts high-quality leads and gets new students into your classes consistently.

The minimal but necessary social media posts you need to finally see results from your organic content.

Fix your offers, positioning and overall marketing once and for all.

It’s usually generic strategies from people who don’t even understand how our industry works, let alone how to market a concert, trial offer, or term enrolment.

Between teaching classes, managing staff, and doing All. The. Things... finding time to figure out marketing is next to impossible.

And when you do try?


As a former dance studio owner with over 25 years of experience, I know exactly how overwhelming it can be to try to grow a studio when faced with advice that just doesn’t apply to our industry.

I started winning awards for marketing innovation, business growth, and customer service in my own studio...

and before long, other business owners (not just in dance!) were asking me how I was using social media and paid ads so effectively.

Since then I’ve worked with so many dance studio owners…

I work daily with 70+ members in my community, 10+ members in my mastermind as well as with my premium done-for-you dance studio clients.

Because you deserve strategies that work for you - not just more stuff to add to your already-overloaded ‘to do’ list.

I created Dance Marketing Pro to be the resource I wish I had when I was running my own studio - practical, proven, and built 100% with your world in mind.

In 2020, I made the leap and officially became a marketing and paid ad specialist just for dance and performing arts businesses.

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join the waitlist

Stop being the best kept secret in your community. Make your studio the talk of the town with marketing strategies that fill your classes and get you noticed.

dance marketing pro

introducing

DANCE MARKETING PRO DANCE MARKETING PRO DANCE MARKETING PRO

Step-by-step training on paid ads, content strategy, and marketing funnels - made just for studio owners.

Here’s What You’ll Get Inside Dance Marketing Pro:

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Plug-and-play templates for social media content, profile optimisation, and email sequences - so you never have to start from scratch.

Monthly Q&A sessions with me (Sally!) to get your paid ads and social media questions answered in real time.

Checklists and cheat sheets to simplify your dance studio marketing and save hours every week.

Reels strategies + video walkthroughs to help you reach more local parents and get noticed on socials.

Paid ads tutorials + campaign blueprints that show you exactly how to get results - no more wasting money “boosting” posts.

Social media content calendars + planning tools to organise your content strategy and keep all the moving parts working together

Expert support + a community of like-minded studio owners - because you're not meant to do this alone.

Step-by-step training on paid ads, content strategy, and marketing funnels - made just for studio owners.

Here’s What You’ll Get Inside Dance Marketing Pro:

Plug-and-play templates for social media content, profile optimisation, and email sequences - so you never have to start from scratch.

Monthly Q&A sessions with me (Sally!) to get your paid ads and social media questions answered in real time.

Checklists and cheat sheets to simplify your dance studio marketing and save hours every week.

join the waitlist

Reels strategies + video walkthroughs to help you reach more local parents and get noticed on socials.

Paid ads tutorials + campaign blueprints that show you exactly how to get results - no more wasting money “boosting” posts.

Social media content calendars + planning tools to organise your content strategy and keep all the moving parts working together

Expert support + a community of like-minded studio owners - because you're not meant to do this alone.

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join the waitlist

$49 usd p/month

  • Step-by-step trainings
  • Plug-and-play templates
  • Monthly Q&A sessions
  • Checklists and cheatsheets
  • Reels strategies & video walkthroughs
  • Paid ads tutorials & campaign blueprints
  • Social media content calendars & planning tools
  • Expert support
  • Community of like-minded studio owners

Monthly Payments

join the waitlist

$399 USD P/YEAR

  • Step-by-step trainings
  • Plug-and-play templates
  • Monthly Q&A sessions
  • Checklists and cheatsheets
  • Reels strategies & video walkthroughs
  • Paid ads tutorials & campaign blueprints
  • Social media content calendars & planning tools
  • Expert support
  • Community of like-minded studio owners
  • The AI Marketing Hub
  • Dance Studio Search Program
  • 32% Annual Discount

Annual Payment

Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro Dance Marketing Pro

You’re confused about what to focus on and frustrated that no one really sees how good your studio is

You feel stuck while other studios seem to be growing, even though your classes and programs are amazing

You're wasting time and money on ads and content that don’t convert - or end up attracting leads who ghost you

You’re overwhelmed by all the conflicting marketing advice (and exhausted trying to make it fit your studio)

You’re doing what you think you're supposed to - posting, boosting, following trends - but still not getting the trials or enrolments you need

Let me guess...

Now, imagine this...

You’re finally using dance-specific strategies that attract high-quality leads and turn them into families who join your studio

Your paid ads are performing - your cost per lead is down, and your classes are filling faster

You know exactly what to post and how to turn content into new students - no more second-guessing

You have a clear marketing plan backed by easy-to-use tools, saving you HOURS each week

Your studio is visible, in-demand, and positioned as the go-to in your community

Results may vary. These testimonials reflect the experiences of individual studio owners

Karen, Studio Owner, WA

“Had my junior staff do one session on ads... did that yesterday and have 13 contacts made this morning. NOW to convert!”

“13 new leads overnight after just one session”

Genevieve, studio owner, NSW

"After just a month in Sally's group, I can see what was missing. Her breakdowns, copy tips, and response time - it’s next-level."

“$14k in wasted ad spend finally turned around”

Kylie, studio owner, NSW

"I jumped into this yesterday, and I’m blown away by how much clarity and direction I now have in just one session!"

“Exactly the direction I’ve been needing”

frequently asked questions

I’ve tried other memberships/courses before - how is this different? +

Most marketing advice out there is generic and made for big brands - not for busy dance studio owners juggling enrolments, concert prep, and 12 other things before lunch.

Dance Marketing Pro was created by someone who’s actually run a dance studio - and cracked the code on how to use marketing to grow without burnout.

Everything inside is dance-specific, studio-tested, and built around what actually works in your world, not just what works in theory.

I don’t have time to learn one more marketing thing. +

Neither do most of my members - which is why this is designed to save you time, not take more of it.

You'll find quick wins you can use today, swipeable templates, plug-and-play ad ideas, and no fluff. Just practical steps that help you get more leads and fill classes faster - even if you only have 20 minutes a week. Every piece of content is created with time-poor studio owners in mind.

I’ve tried paid ads before and they didn’t work. +

You’re not alone. Most dance studio owners try boosting posts or running one ad - then give up when it doesn’t work. Dance Marketing Pro is built to fix that.

You’ll learn how to run ads that actually convert for studios, what visuals and words work (and why), and how to stop wasting money on guesswork. You’ll also get access to real examples and proven strategies - all tested on actual dance studio campaigns.

What if I’m not tech-savvy? +

You don’t need to be. Everything is broken down step-by-step, with videos and templates to guide you through. Plus, you can ask questions and get support whenever you’re stuck - no jargon, no overwhelm, just real help from someone who gets it. You’ll be surprised how quickly it all starts to click.

My studio is small / just getting started - is this for me? +

Absolutely. In fact, small and growing studios often see the biggest gains because you can move quickly and implement faster. Whether you're just launching or trying to fill your next season, you'll find strategies and tools that meet you where you are - and help you grow from there.

Is the training beginner-friendly or more advanced? +

Both - and that’s on purpose. You’ll start with the essential foundations (so you can fix what’s not working), and when you’re ready, you can dive into more advanced strategies that scale your results. No matter your level, you’ll always know what step to take next.

join the waitlist

$49 usd p/month

  • Step-by-step trainings
  • Plug-and-play templates
  • Monthly Q&A sessions
  • Checklists and cheatsheets
  • Reels strategies & video walkthroughs
  • Paid ads tutorials & campaign blueprints
  • Social media content calendars & planning tools
  • Expert support
  • Community of like-minded studio owners

Monthly Payments

join the waitlist

$399 USD P/YEAR

Annual Payment

Stop being the best kept secret in your community. Make your studio the talk of the town with marketing strategies that fill your classes and get you noticed.

DANCE MARKETING PRO DANCE MARKETING PRO DANCE MARKETING PRO

join dance marketing pro

  • Step-by-step trainings
  • Plug-and-play templates
  • Monthly Q&A sessions
  • Checklists and cheatsheets
  • Reels strategies & video walkthroughs
  • Paid ads tutorials & campaign blueprints
  • Social media content calendars & planning tools
  • Expert support
  • Community of like-minded studio owners
  • The AI Marketing Hub
  • Dance Studio Search Program
  • 32% Annual Discount